To create a residential building from the ground up in one of New York City’s most beloved landmark districts is a rare privilege. 150 Wooster is the first and last of its kind: An original vision that pays homage to its historic context and its neighboring community. Behind a contemporary masonry-and-steel façade, five full-floor lofts and one duplex penthouse are defined by a clean, modern sensibility that also references Soho’s rich legacy. The building is thoughtfully integrated into the city, reflecting both its storied past and its promising future.



150 Wooster preserves the spirit of Soho through a combination of modern detailing and historic proportions. The building’s masonry-and-steel façade both stands out and blends in with the neighborhood’s classic cast-iron structures. The upper floors are clad in Danish bricks handmade using 19th-century techniques and are framed by vertical piers of rustic Indiana limestone that emphasize the large, uninterrupted expanses of glass.

At the 7th floor, the façade transitions into a dramatic steel cornice that projects three feet over the street wall. A deconstructed version of the prominent architectural features seen on neighboring buildings, this sculptural element references historic Soho but has a modern quality that contributes rhythm and texture to the façade as the changing light filters through it over the course of the day.


150 Wooster references original Soho architecture with loft-like residences flooded with natural light. These full-floor, four-bedroom homes incorporate the wide-open spaces and large-scale windows associated with the original artists’ residences of the 60s and 70s, while incorporating exquisite detailing and modern conveniences, including fine millwork, large-plank fumed white oak floors, Danby marble bathrooms and state-of-the-art climate control and home automation systems. Designed with impressive proportions and a sense of purpose, the interiors address the duality of daily life with a considered balance of open expanses and private rooms. The overall layout of the homes reflects the sun’s trajectory to maximize light over the course of the day, and most have private terraces that further enhance the grand open spaces from the outside in.


Generous living rooms open into large dining areas, divided only by a sculptural fireplace. Ample kitchens, appointed with substantial Danby marble slabs, give onto long terraces. Contiguous pantries for additional storage are ideal for formal entertaining. Vast master suites have equally spacious dressing rooms and luxurious baths. The 18-inch millwork baseboards consistent throughout the home act as a unifying and grounding visual anchor. Every element—from the elegantly finished floors and perfectly calibrated acoustics to the single-pane fully operable windows that offer city views—is carefully crafted to elevate the living experience.


The duplex penthouse, comprising the top two floors and a private roof, has the feeling of a splendid house perched atop the building. It boasts 360-degree city views; a dramatic triple-height skylight; an architectural stair; an eighth-floor entertaining space; expansive indoor and outdoor kitchens; and a full-floor living space with an enormous private master suite and study. Wrap-around terraces, a loggia and the private roof provide more than 3,500 square feet of outdoor space that makes possible a grand style of indoor-outdoor living. The open sightlines throughout, and the immense arched windows nestled under the steel cornice, create a sense of light, airy expansiveness that is a true luxury in the city.